Provided by Points International Inc/Globe Newswire
TORONTO, Dec. 18, 2018 (GLOBE NEWSWIRE) — Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, today expanded its partnership with Alaska Airlines to enable Mileage Plan members to redeem their miles for elite status.
By leveraging Points’ Loyalty Commerce Platform, Alaska Airlines is enhancing its existing Elite Qualifying Miles promotion. Now, members who are close but short of their annual qualifying requirements can use their hard-earned miles to maintain or purchase higher elite status. The expanded partnership is ultimately providing Mileage Plan members more ways to use their miles and enjoy elite benefits when flying Alaska Airlines.
This significant program enhancement is following a successful Elite Qualifying Miles promotion launch in 2016, which gave Mileage Plan members the ability to purchase miles with cash in order to earn elite status. This has proven to be a highly desirable benefit for loyalty members as they strive to achieve the next level of elite status.
”We’ve seen that more mile redemption opportunities increases member engagement with Mileage Plan, so we’re excited to leverage Points’ expertise to take this highly sought-after promotion to the next level,” said Ryan Butz, Alaska Airlines managing director of guest loyalty.
“We are thrilled to support our longtime valued partner, Alaska Airlines, with their first qualifying miles offer where Mileage Plan members are granted the ability to redeem their existing miles and gain the status that they would otherwise miss out on in 2019,” said Rob MacLean, CEO of Points. “We look forward to leveraging our platform to power new features and offer more flexibility to members.”
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world’s top brands to power innovative services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great services, including the Buy, Gift and Transfer functionality, to a growing list of more than 60 leading loyalty programs worldwide.
For more about Points’ Loyalty Commerce Platform, visit www.points.com.