Provided by Roots/CNW
Roots and Air Canada surprised more than 250 customers on special Vancouver-Melbourne flight with a comfort and style travel package
TORONTO, Jan. 21, 2019 /CNW/ – Iconic Canadian brands, Roots (“Roots,” “Roots Canada”) (TSX: ROOT) and Air Canada (TSX: AC), partnered to make a long journey even more comfy in celebration of International Sweatpants Day. The two companies surprised more than 250 customers on Air Canada’s longest non-stop flight from Vancouver, Canada to Melbourne, Australia with a gifted set of Roots signature Salt & Pepper™ sweatpants, hoody and a handcrafted made-in-Canada Roots leather passport holder, bringing Roots quintessential cabin-meets-city style to the airplane cabin.
“We believe that wherever your journey takes you, travel in comfort and style,” said Karen Zuccala, Roots Vice President of Marketing. “With a growing Roots brand community in Australia through our international eCommerce platform, and Vancouver to Melbourne ranking as one of the longest flights in the world, joining together with Air Canada to celebrate International Sweatpants Day was a perfect fit. This is one of the many exciting initiatives we have planned to continue to share our brand with the world.”
Landing at 10:05 a.m. in Melbourne, Australia and sporting Roots stylishly comfortable sweats, customers onboard the Air Canada flight will be some of the first people in the world to celebrate International Sweatpants Day in 2019.
To further mark International Sweatpants Day, Roots and Air Canada are calling on Canadians to enter the Roots x Air Canada contest. Entrants will have the opportunity to win the ultimate journey in comfort and style. Prizes include two Air Canada round-trip airfares to any destination in Canada as well as two Roots comfort and style travel packages, containing Roots sweats, a Banff Bag and more. The contest is open from January 21 to 25, 2019. For more details on how to participate, please see the following link.
“Air Canada is thrilled to partner with Roots to surprise our customers on this special flight, the longest non-stop flight in our network with iconic Canadian apparel,” said Andy Shibata, Managing Director, Brand at Air Canada. “What better way to celebrate International Sweatpants Day than by crossing six time zones in Air Canada’s state-of-the-art Dreamliner aircraft wearing a comfy and stylish pair of classic Roots sweatpants?”
“We would also like to thank Roots, who, in the spirit of giving back, is generously making a donation to the Air Canada Foundation’s Hospital Transportation Program which gives children and their families access to advanced medical treatments unavailable in their communities.”
To join Roots and Air Canada in celebrating together on International Sweatpants Day, follow @roots and @aircanada and the hashtag #internationalsweatpantsday.